Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

The International Team in Coinbase is tasked with expanding the presence and reach of Coinbase products to countries across the globe. The team has supported various initiatives across countries like Australia, India, Singapore and Brazil and there’s more to come. As a close partner to Product and Engineering, Coinbase Design team plays a critical role in executing on the company vision. We take on hard user experience problems to deliver delightful and easy-to-use products from very complex technical challenges. You'll help design our flagship products for the largest user base in crypto and define user experiences for entirely new features that the ecosystem has not seen before.

As the Product Designer for Coinbase across Canada, you’ll design the following as a part of your role:

Product Improvements - One of the key levers we have at our disposal to grow our user base in key markets is to improve our product to make it the easiest to use in each market. Key areas of product improvement include:

Localization - regularly checking our products for correct translations and areas that could benefit from better localization. Recommending areas that could be better improved to fit with cultural context. Our product should feel local in each of our markets.

Onboarding - Each country has specific onboarding requirements, you will be working closely with the onboarding team to ensure that the best UX is provided to users whilst being compliant with local requirements.

Payments - working with payments and your country pod to ensure we have relevant, preferred and usable payment rails in place.

Marketing - Working on Incentive Campaigns, such as referrals, new user incentives and campaign incentives to encourage users to engage and transact with Coinbase. You will also be helping to create CRM campaigns to effectively reach our existing customer base. We expect that you will be proficient at illustration or for you to work closely with our in house illustrators to get campaigns over the line.

Market research / Analysis - Helping the research team and country pod to conduct a holistic analysis of competitive dynamics in the market. Helping to run regular user testing and research sessions, documenting results and outlining opportunities presented. Having a deep understanding of Coinbase metrics within the region.

Legal / Regulatory - Assisting the team in building out a compliant yet delightful experience. Regulation can change quickly and the appropriate candidate needs to be capable of producing well crafted solutions in a short space of time.

Product Designer II (Consumer)

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