Growth Marketing Manager, Paid Search & Programmatic

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

Join a high-impact team at the center of Cash App’s next chapter. As we look beyond the core programs that brought us to 50M+ monthly active users, this role will be instrumental in scaling our growth ambitions through cross-functional go-to-market efforts, expanded audience reach, and a diversified channel portfolio.

As a Growth Marketing Manager, you’ll be responsible for owning and optimizing an 8-figure paid marketing budget to unlock incremental growth. You’ll help shape how we break into new audience segments, drive deeper engagement with our banking products, and accelerate the virality that powers our network. You’ll own our core paid performance program across our channels, identifying the highest-leverage opportunities to drive results.

We’re looking for someone who can bring both sharp execution and big-picture thinking—someone who can build and run a paid performance program that delivers against immediate business needs while also steering toward Cash App’s long-term strategic vision. You’ll play a pivotal role in shaping how we use paid media to drive scalable, sustainable growth for the future of the Cash App business. It’s an exciting time to be at Cash App, and we want teammates who bring a leadership mindset—those who see beyond the task at hand and are excited to play a key role in our most ambitious growth yet.

You Will

• Own the planning, execution, and day-to-day optimization of paid performance campaigns across an 8-figure budget that drives measurable incremental growth
• Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights
• Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines
• Build future-proofed roadmaps in collaboration with teams such as, marketing analytics, data science, customer insights, and creative—harnessing experimentation, automation, and AI to stay ahead of industry shifts
• Collaborate closely with creative team leads to support the development of insight-led briefs that align with paid targeting strategies and platform best practices—ensuring assets are optimized for bottom-line impact
• Maintain a strong understanding of the evolving media and marketing landscape—bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve

You Have

• Performance Marketing Experience: 3–5 years managing paid search, programmatic, and/or display campaigns—ideally with budget ownership in a high-growth environment
• App-Specific Background: Experience using mobile measurement partners (MMPs) and running mobile marketing campaigns to target MAU growth
• Audience-First Approach: Strong understanding of targeting strategy, intent signals, and audience segmentation to deliver tailored, high-impact campaigns
• Testing & Innovation Mindset: Experience designing thoughtful tests and iterating quickly—balancing creativity and structure to uncover scalable, sustainable growth opportunities
• Analytical & Data-Driven Approach: Experience collaborating closely with analytics and data science teams to build strategic, data-informed roadmaps—leveraging automation, experimentation, and AI. Must have hands-on experience manipulating your own data (SQL or Excel) and visualizing it (Tableau, Mode, Looker, or similar platforms)
• Strategic Storytelling & Infl