CRM Operation Specialist

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking an experienced CRM Operations Specialist to join our Customer Relationship Management team. This role is responsible for optimizing multi-channel CRM campaigns (e.g., App Push, Inmail, email) to ensure effective delivery and drive user engagement and conversion. The candidate will align with company OKRs, focusing on improving CRM deliverability rates, open rates across all channels, and enhancing CRM efficiency (creation time / approval time / send time). This position is ideal for a data-driven marketing professional passionate about boosting user loyalty and business growth through refined operations.