Creative Marketing Strategist, Lead Generation

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

We're seeking an experienced marketing manager to lead the creative strategy for our Lead Generation program on the Demand Generation team. This will focus on driving measurable growth in leads and marketing-qualified leads (MQLs) through performance creative across paid channels.

You'll lead the end-to-end creative process, from insight gathering and ideation to concept development, testing, and iteration. You'll also help evaluate and integrate AI-powered tools into creative workflows, unlocking new levels of scale and efficiency. As a senior member of the team, you'll collaborate closely with channel leads, product marketing, CRO, analytics, and design to build and scale creative systems that deliver results across key verticals such as restaurants, retail, and professional services.

This role reports to the Creative & Optimization Lead and will play a key part in long-term planning, experimentation strategy, and stakeholder alignment across our growth ecosystem.

You Will

• Lead Creative Strategy for full-funnel lead generation campaigns across paid social, programmatic, SEM, native, and emerging media formats.
• Develop informed messaging and creative concepts that reflect the pain points, motivations, and journeys of small business owners across target industries.
• Own creative briefing and execution in partnership with designers and production partners, ensuring work is high-impact, brand-aligned, and conversion-optimized.
• Identify and operationalize AI tools that accelerate ideation, asset production, personalization, and optimization. Lead adoption of generative AI, automation frameworks, and predictive content tools where appropriate.
• Define and own creative KPIs, tying work directly to performance metrics such as lead volume, cost per MQL, and conversion rate. Monitor results, synthesize learnings, and iterate for continuous improvement.
• Partner with analytics, channel and CRO teams to extract actionable insights, validate hypotheses, and inform creative testing strategies.
• Create scalable systems: Develop modular content frameworks, creative testing roadmaps, and documentation to improve creative velocity and repeatability.
• Influence and align with senior stakeholders across marketing, product, brand, and sales. Present creative strategy with clarity and data-backed rationale.
• Contribute to quarterly planning and strategic initiatives across growth and product marketing to align creative with broader business goals.
• Mentor and guide teammates and cross-functional partners, upholding a high bar for creativity, craft, and performance.

You Have

• 6–8 years of experience in creative strategy, performance marketing, or growth marketing, preferably in B2B SaaS
• Demonstrated success driving lead generation and MQL performance through insight-led, high-converting creative
• Deep understanding of paid acquisition platforms and creative best practices for social, programm