Director, Product Marketing - MetaMask

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.

Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see.

Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on.

Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.

You’ll get to work on the tools, infrastructure, and apps that scale these platforms to onboard one billion participants and 5 million developers. You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

About Marketing Team

We are looking for a strategic and innovative Product Marketing Director to drive the next phase of growth for MetaMask, the world's leading web3 wallet.

In this role, you will help define and execute MetaMask’s marketing strategy to engage and grow our audience, deliver revenue driving marketing initiatives, and support the launch of innovative new product offerings and features that will transform how people manage their digital and financial lives.

You will act as a key link between the Product and Marketing teams, fostering seamless collaboration and advocating for our users to drive growth and adoption of MetaMask’s trading experiences and core wallet offering. You'll also play a part in ensuring MetaMask remains deeply connected to the broader crypto and web3 cultural ecosystem.

This role reports to the CMO and works hand in hand with product leadership to align on business goals and consumer outcomes.

A bit about the role:

Consumer centric growth strategy

• Support the development and execution of marketing strategies that drive consumer adoption and monetization, positioning MetaMask as a market leader.
• Partner with the growth & analytics team to leverage data driven insights into consumer needs, market trends, and competitive positioning.

Scaling adoption of new offerings

• Craft and execute GTM strategies that drive product adoption, user engagement, and revenue growth.
• Contribute to the marketing approach across different product lifecycle stages, focusing on measurable impact.

Culture & Community

• Develop and deliver marketing programs that strengthen MetaMask’s position in crypto culture.
• Help grow the MetaMask brand among new markets and audience segments through innovative campaigns.

Cross team collaboration

• Work closely with product, growth, and other marketing teams to ensure alignment between product development and marketing initiatives.
• Support the creation of systems and processes that keep the consumer perspective at the heart of our work.

Performance & impact measurement

• Support the establishment of OKRs to track marketing impact, working closely with leadership to review performance.
• Continuously optimize marketing strategies based on results and user feedback.

Growth opportunity

• This is an individual contributor role with the opportunity to grow into a team leadership position as the function scales.

A bit about you:

• 10+ years of experience in consumer marketing and/or product Marketing roles, preferably within technology, fintech, or web3 industries.
• Demonstrated success in supporting the growth and scaling of consumer facing products.
• Strong understanding of web3, blockchain, crypto, or rel