Senior Marketing Manager - Co-marketing

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded in 2014, in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.

Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

The Role

The Senior Marketing Manager - Co-marketing will be the strategic driver of high-impact, integrated co-marketing programs with Afterpay's merchant partners large and small. This role is for a strong marketing strategist, who can blend creative thinking, commercial acumen and data-driven decision making to deliver measurable results.

Reporting to the Trade & Partner Marketing Director, you'll work autonomously to own and grow a portfolio of merchants from top brands in Australia, New Zealand and China, leading integrated marketing initiatives that deliver to joint business objectives. As part of the Partner Marketing team you'll collaborate with your colleagues across visual merchandising and trade marketing activity and projects. You'll be adept at influencing senior stakeholders internally and externally, and confident in steering complex projects from idea through to execution and measurement.

You Will

• Shape Afterpay's co-marketing strategy & best practice: Drive the evolution of our co-marketing approach across the ANZ market, establishing frameworks and methodologies that become the gold standard for merchant collaboration. Your strategic insights will influence how we engage with merchants on a local and global scale.
• Own Strategic Merchant Relationships: Architect and lead marketing strategies with influential brands (Uber, David Jones, IKEA, Jetstar, Ampol & others), transforming these relationships to drive mutual success.
• Develop & Execute Integrated Marketing Plans: Build multi-channel campaigns across digital, in-store, paid, and owned channels, leveraging data, insights, and customer behaviour to inform decision-making.
• Lead Campaigns End-to-End: Take complete ownership from initial spark to final measurement, oversee campaign planning, creative development, internal/external stakeholder alignment, and results measurement.
• Negotiate & Influence: Secure partner investment and alignment on campaign strategy, assets, and timelines, influencing at senior levels to achieve the best outcomes for Afterpay and our partners.
• Budget Management: Own and optimise the co-marketing budget for your portfolio, ensuring ROAS through effective resource allocation.
• Innovation & Continuous Improvement: Introduce new ideas, pilot emerging formats, and run test-and-learn programs to enhance campaign impact and efficiency.
• Cross-Functional Collaboration: Partner with internal teams (sales, marketing, compliance, legal, product, service, & others) to ensure seamless and compliant execution.
• Campaign Reporting: Across all co-marketing initiatives, establishing frameworks for rapid experimentation, performance assessment, and scaling of successful approaches to maximize campaign impact and efficiency.

You Have

• Extensive Marketing Experience: 8+ years in integrated marketi