Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Coinbase Growth is a consumer-facing team that works on scaling Coinbase by identifying the highest impact opportunities that better connect users and maximize core product value. We are looking for an entrepreneurial and system-thinking Product Manager to join our Incentives team—the central system that will power all rewards, promotions, and user bonuses across Coinbase.

Your mission is to build the "incentives-as-a-service" engine for all of Coinbase. You will own the incentive primitives (the core building blocks) that empower product teams, and the intelligent systems that deliver the right offer, to the right user, at the right time.

We have three key objectives:

Step 1: Grow MATU -> Grow our addressable audience by using high-ROI incentives, like the Account Inflow Bonus, within strict profitability and risk guardrails.

Step 2: Drive Meaningful Engagement -> Use the incentives platform to run targeted, time-sensitive campaigns that help users take key actions, build investing habits, and discover core product value.

Step 3: Maximize Lifetime Value -> Retain our best users and increase loyalty by building scalable incentive programs that reward product expansion, depth of usage, and AUM growth.

What you’ll be doing:

Define and Build the "Incentive Primitives" from 0-to-1: This is the core of the role. You will lead the 0-to-1 design and build of the reusable "LEGO bricks" for the entire engine. You'll partner with Engineering to invent and launch the very first versions of core components, like advanced targeting/eligibility logic, a library of payout models, and standardized campaign management tools.

Build the "Incentives Engine" Vision: You will use your deep, hands-on learnings to define and own the 0-to-1 strategy for our new "incentives-as-a-service" engine. Your goal is to enable teams across Coinbase to launch high-ROI campaigns in days, not months.

Create the Intelligence Layer: Partner with Data Science to build the analytics and optimization layer for all incentives. You will define the data models and A/B testing frameworks required to rigorously measure ROI from day one.

Partner with Risk & Compliance: Lead the deep integration with our core risk and compliance systems to proactively prevent fraud and abuse, ensuring your engine is secure and scalable.

Lead Cross-Functional Execution: You will lead and align a large, cross-functional team of engineering, design, data science, risk, marketing, and finance partners to build and scale this critical, company-wide infrastructure.

Understand your product’s strategic and competitiv

Senior Product Manager - Growth Incentives

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Job Description

We have three key objectives:

What you’ll be doing: