Marketing Analytics Manager

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.

Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see.

Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on.

Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.

You’ll get to work on the tools, infrastructure, and apps that scale these platforms to onboard one billion participants and 5 million developers. You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

About Data Team

The Data team sits within the Office of the COO and partners with every part of Consensys. For MetaMask, we provide the insights, experimentation frameworks, and metrics that enable teams to deeply understand users, evaluate features, and scale efficiently. Our purpose is to make data trustworthy, actionable, and central to product and business decision-making.

We are seeking a Marketing Analytics Manager to join our Data & Analytics team within the Office of the COO at Consensys. Your mandate will be to improve the decision velocity of the entire Marketing org with actionable, data-driven insights and recommendations. You will partner with Product, Marketing and the Data Platform team to find novel ways of measuring marketing performance without compromising on our web3 values and commitment to privacy. Your work will inform our go-to-market strategies and help to attract the next billion users to web3.

What you’ll do:

• Partner with Marketing leadership to define and measure success on high impact growth initiatives for both MetaMask and Linea
• Coach, mentor and manage 1-2 direct reports ensuring they are set up for success in their respective roles
• Prepare both recurring and ad hoc reports and presentations for senior leadership, including the Chief Marketing Officer, and leverage your data visualization and storytelling skills to influence decision making.
• Work across our Marketing stack - including but not limited Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset and HubSpot - to make sure stakeholders have access to the information and feedback they need to optimize owned, earned, and paid media campaigns
• Accelerate execution against our attribution and marketing performance measurement roadmap and foster data-driven decision making culture throughout the Marketing org
• Proactively identify opportunities to improve the return on marketing investments, providing actionable recommendations to key decision makers and following up to measure the impact of your recommendations.
• Design and implement process and tooling improvement, taking advantage of the latest in LLMs and agentic frameworks, to improve collaboration in a virtual environment and increase team productivity

Would be great if you brought this to the role

• Intrinsically motivated, intellectually curious, and aligned with the Consensys mission and values.
• Demonstrable interest in Web3 and previous exposure to on-chain data
• Mastery of both SQL and Python; prior experience working in dbt
• Conversant in attribution, customer segmentation, marketing mix modeling, A/B testing and other core concepts from marketing analytics and site analytics
• Compelling storyteller and effective communicator, both written and verbal.
• Adept at using data visualizations to convey a density of information with a paucity of means.
• Proven success working on cross-functional teams and managing concurrent projects with multiple stakeholders.
• Comf